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Subject To Change: Creating Great Products & Services for an Uncertain World

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish.

Isbn: 0-596-51683-5
Edition / year: First Edition April 2008
Authors: Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Publisher: O'Reilly

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