Alan and his magical family are without a doubt one of the busiest show business families around the world. Alan, wife Michele, daughters Nicole, Larissa, Melanie and granddaughter Aleshia, perform professionally as The Magical Watson Family. This versatile group has a demanding schedule, but they love every minute. On a typical day, the Watson family may start at a children's birthday party, follow this with an illusion show at a theme park and then entertain at a corporate function. Alan regularly finishes his day performing close-up magic in a restaurant.

It is this versatility that provides the Watson family with a good living in New Zealand, a small market of only 4 million people. Alan's consummate professionalism, coupled with a background in sales and marketing, has enabled him to break long established records, set new standards, and, in the process, generate valuable publicity. Over the last 20 years Alan and his family have appeared in more than 160 newspaper articles. This proves that he is the undisputed master at generating free publicity. He is also an expert at the computer, and constantly keeps up with the leading technology to give him a winning edge over his competitors.